Experience

Email & Mobile Content Administrator | Station Casinos 2012 – Present
* Manage revenue driving email program.
* Coordinate multiple campaigns for multiple properties.
* Integrate email campaigns with web analytics.
* Design, code, test and implement email campaigns against best practices.
* Track and report results of email campaigns including open rates, click-thru rates, and revenue.
* Implement A/B testing, including segmentation, subject lines, sent times, etc.; present findings and make recommendations for improvements.

Web Manager | Slumberland Furniture 2002 – 2012
* Manages and directs web division resulting in a 17% sales increase, 33% traffic increase, and 51% sales increase from Google organic search in 2011.
* Develop strategies and KPIs for website goals, email, banner ads, mobile advertising, social mediums, video marketing, SEO, and SEM.
* Recently directed and managed implementation of a 4-market pilot using multiple methods firmly expected to increase traffic, engagement, and sales.
* Responsible for process of SEO, SEM, online advertising, website and email campaigns from inception to analytics.
* Develop strategy for regular website improvements that lead to on time and on-budget completion.
* Includes regular meetings to prioritize projects and prepare for any opportunities.
* Recommend improvements for website, banner ads, emails, etc from resulting KPIs.

Education
Bachelor’s in Marketing Scheduled Completion July 2013

Skills
Google Analytics, Coremetrics, ExactTarget, Microsoft Office, Dreamweaver, Photoshop, PHP, ASP, HTML, CSS, JavaScript, WordPress