Email & Mobile Content Administrator | Station Casinos 2012 – Present
* Manage revenue driving email program.
* Coordinate multiple campaigns for multiple properties.
* Integrate email campaigns with web analytics.
* Design, code, test and implement email campaigns against best practices.
* Track and report results of email campaigns including open rates, click-thru rates, and revenue.
* Implement A/B testing, including segmentation, subject lines, sent times, etc.; present findings and make recommendations for improvements.
Web Manager | Slumberland Furniture 2002 – 2012
* Manages and directs web division resulting in a 17% sales increase, 33% traffic increase, and 51% sales increase from Google organic search in 2011.
* Develop strategies and KPIs for website goals, email, banner ads, mobile advertising, social mediums, video marketing, SEO, and SEM.
* Recently directed and managed implementation of a 4-market pilot using multiple methods firmly expected to increase traffic, engagement, and sales.
* Responsible for process of SEO, SEM, online advertising, website and email campaigns from inception to analytics.
* Develop strategy for regular website improvements that lead to on time and on-budget completion.
* Includes regular meetings to prioritize projects and prepare for any opportunities.
* Recommend improvements for website, banner ads, emails, etc from resulting KPIs.
Bachelor’s in Marketing Scheduled Completion July 2013